For many, the idea of starting an art collection can feel daunting, reserved for an exclusive circle of established collectors with deep pockets. However, the reality is far more accessible, especially when guided by experts in the field. Pien Rademakers, the founder of Rademakers Gallery, emphasises that collecting art is not about status but about passion, connection, and personal expression. Her advice is to begin by visiting OBJECT Rotterdam, an art fair that can be an ideal entry point for novice collectors.
Why OBJECT Rotterdam? Unlike large-scale fairs, OBJECT Rotterdam is a more intimate and approachable event. The fair embraces different artists, many of whom have recently graduated from art academies and are at the beginning of their careers. It is, hence, a great destination for people who desire to start a collection, considering the price points tend to be lower.
Another key advantage of OBJECT is its immediacy. At Rademakers Gallery, for instance, the pieces exhibited are ready for buyers to take home on the spot, with no need to wait for orders or deliveries. You can purchase a work and immediately begin enjoying it in your desired space, making the collecting experience even more rewarding.
Advice for First-Time Collectors Stepping into the art world for the first time can be overwhelming, but it does not have to be. Here are a few tips from Pien Rademakers on how to approach building your collection with confidence:
- Do not be afraid – Art collecting is not reserved for experts. Everyone starts somewhere, and fairs like OBJECT Rotterdam are the perfect place to explore without pressure. Our young team would love to assist you there!
- Find your motivation – Ask yourself what draws you to a particular piece. Whether it is the story behind the piece, the technique, or how it fits into your personal space and interior, collecting should be a fulfilling and meaningful experience.
- Collect from your own generation – Pien encourages collectors to engage with artists from their own generation to create a shared cultural and artistic perspective. By investing in their art early, you can become a part of their journey, and your collection can evolve alongside their careers.
- Engage with the artists – One of the unique aspects of OBJECT Rotterdam is that many artists attend in person. Take the opportunity to speak with them, learn about their process, and gain deeper insight into their work.
Rademakers Gallery is excited to be part of OBJECT Rotterdam. Our booth, number 3, will feature pieces that are immediately available for purchase, allowing collectors to walk away with artwork in hand. We are proud to showcase works by our artists Yamuna Forzani, Chris Rijk, and Stefan Gross, whose unique perspectives and artistic approaches will be on display.
The fair opens with a VIP preview on February 13, followed by public access from February 14 to February 16.
Yamuna Forzani, Maps of Utopia M7, 40 x 30 cm
If you have ever considered starting an art collection, OBJECT Rotterdam offers the perfect opportunity to do so in an inclusive and inspiring environment. We look forward to welcoming you and helping you discover the joy of collecting art.
