AiRich

AiRich

AiRich (pronounced 'Eye-Rich') is a prominent visual artist based in Amsterdam, The Netherlands, whose work intersects photography, fine arts, and identity exploration. After completing her studies in Audiovisual Design & Animation in 2013, AiRich turned her attention to photography and fine arts, discovering a new medium through which she could develop her own visual language. Her distinctive style is marked by vibrant, futuristic portrayals of Black individuals, emphasizing the importance of rediscovering and redefining Black identity within the African Diaspora.

Artistic Vision
The characters in AiRich’s work are portrayed exclusively by Black models, focusing on individuals from Africa and the African Diaspora. Her work often blends traditional African aesthetics with modern and futuristic elements, creating a visually striking celebration of Black culture and heritage. Through her work, AiRich seeks to reclaim and redefine Black identity, using her portraits to highlight the strength, beauty, and diversity of the Black experience.

Exhibitions and Recognition
AiRich’s work has been exhibited in several notable museums in The Netherlands, including Het Nederlands Fotomuseum, Centraal Museum, and the Amsterdam Museum. Her international acclaim has grown as well, with her participation in the Dak’Art Biennale in 2022 in Senegal further solidifying her as a major figure in contemporary art.

In 2023, AiRich presented her first solo exhibition at the Stedelijk Museum Schiedam, where she showcased a 10-year retrospective of her visual work, along with a new series titled Den Doro. This milestone exhibition was a significant moment in her career, demonstrating her evolution as an artist. Moreover, the Stedelijk Museum Schiedam has acquired several of her artworks for their permanent collection, marking her growing influence in the art world.

Education

• Audiovisual Design & Animation, Mediacollege Amsterdam (2013)

Key Exhibitions

• 2023: Den Doro (Solo exhibition) – Stedelijk Museum Schiedam
• 2022: Dak’Art Biennale – Senegal
• Het Nederlands Fotomuseum – Rotterdam
• Centraal Museum – Utrecht
• Amsterdam Museum – Amsterdam

 Collections

• Stedelijk Museum Schiedam
• Het Nederlands Fotomuseum
• Amsterdam Museum

Artistic Legacy
AiRich’s work is a powerful exploration of Black identity and culture, bridging the gap between past, present, and future. Her vibrant portraits are not just visual artworks but narratives that challenge societal norms and celebrate the richness of the African Diaspora. With her distinct style and dedication to Black representation, AiRich continues to leave a lasting impact on contemporary art.