Jhonie van Boejien

Jhonie van Boeijen

 Artistic Approach and Focus

Jhonie Van Boeijen’s work explores the psychological and sociological dimensions of consumerism, focusing on how packaging, branding, and consumer goods reflect personal identity, socioeconomic status, and cultural or national affiliations. She merges her artistic practice with a deep interest in gastronomy, nutrition, and food psychology, which allows her to investigate consumerism beyond its visual aspects. Her recent pieces specifically address the evolving patterns of consumer behavior in response to global shifts, particularly those brought about by the COVID-19 pandemic. Through these works, Van Boeijen offers insightful and thought-provoking reflections on how crises can reshape purchasing habits and influence broader societal behavior.

Technique and Inspiration
Her art employs a detailed, thoughtful technique, where newspaper clippings, magazine pieces, and packaging are used to build intricate portraits and narratives. These compositions invite viewers to consider the role of consumerism in shaping personal and national identities. Van Boeijen's use of everyday materials not only creates a visually captivating experience but also serves as a critique of excess and waste in modern consumer culture.

Education

• 2017-2019: Master of Fine Arts, Frank Mohr Institute, Groningen
• 2018: Visiting artist, OTIS College of Art and Design, Los Angeles, USA
• 2012-2016: Bachelor of Fine Arts, Hogeschool voor de Kunsten Utrecht
• 2008-2012: Decoration and Restoration, Cibap Vakcollege, Zwolle

Collections

• Centraal Museum Utrecht
• Corporate collections including Deutsche Bank, Akzo Nobel, and American Express. 

Follow Jhonie van Boeijen on Artsy