Jhonie van Boejien

Jhonie van Boeijen

Jhonie Van Boeijen's work delves deeply into the psychological and sociological dimensions of consumerism. She skillfully examines how packaging, branding, and consumer goods act as windows into personal identity, socioeconomic status, and cultural or national affiliations. Her distinctive artistic approach merges her fascination with gastronomy, nutrition, and food psychology, allowing her to explore consumerism in ways that go beyond the visual realm. In her more recent pieces, Van Boeijen focuses on the evolving patterns of consumer behavior, particularly in response to the global shifts caused by the COVID-19 pandemic. These works offer insightful and thought-provoking reflections on how crises can reshape purchasing habits and influence broader societal behavior.

Artistic Approach and Focus
Van Boeijen's work reflects her deep interest in the psychological and sociological aspects of consumerism. She often explores how packaging, branding, and products can reveal insights into identity, financial status, and even cultural or national ties. Her unique approach combines her artistic talent with her interest in gastronomy, nutrition, and food psychology. Her recent works focus on how consumer habits have evolved, especially in the wake of the COVID-19 pandemic, offering thought-provoking reflections on how crises influence buying behavior.

Technique and Inspiration
Her art employs a detailed, thoughtful technique, where newspaper clippings, magazine pieces, and packaging are used to build intricate portraits and narratives. These compositions invite viewers to consider the role of consumerism in shaping personal and national identities. Van Boeijen's use of everyday materials not only creates a visually captivating experience but also serves as a critique of excess and waste in modern consumer culture.

Education

• 2017-2019: Master of Fine Arts, Frank Mohr Institute, Groningen
• 2018: Visiting artist, OTIS College of Art and Design, Los Angeles, USA
• 2012-2016: Bachelor of Fine Arts, Hogeschool voor de Kunsten Utrecht
• 2008-2012: Decoration and Restoration, Cibap Vakcollege, Zwolle

Collections

• Centraal Museum Utrecht
• Corporate collections including Deutsche Bank, Akzo Nobel, and American Express.

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